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Gillette Offers On-Demand Razor Delivery via Text Message

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By: Christine Esposito

Editor-in-Chief

Gillette says it has started to receive orders through the company’s all-new online direct-to-consumer service, Gillette On Demand, a service offers the traditional subscription-only option and an additional flexible on-demand purchase option with what it is calling “an industry-first re-order process that is as simple as sending a one-word text message.”    The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, and value are e...

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